Bachelor in Honours Bachelor of Commerce – Marketing

At Seneca Polytechnic, the application deadline for the Sep 2026 intake is Aug 31, 2026, while tuition fees are 15,381 USD per year.

In an era defined by rapid digital transformation and shifting consumer behaviors, the ability to synthesize data into actionable strategy is the primary currency of modern commerce. This four-year degree addresses the core challenge of capturing and sustaining audience attention within complex, omnichannel environments. It is designed for students who seek to bridge the gap between creative storytelling and rigorous business analytics, preparing them to lead marketing initiatives that are as data-informed as they are innovative.

Students develop a holistic understanding of how marketing functions within broader micro- and macro-economic contexts. By integrating theory with experiential learning, the curriculum ensures graduates are prepared for high-level roles in product management, marketing analysis, and digital strategy. The program is distinct not only for its focus on 360-degree customer engagement but also for its practical orientation, providing students with professional-grade experience before they even graduate.

Applied Professional Development

• Studio 67: A student-led marketing agency where learners execute real-world projects for active business clients.
• Mandatory Work Term: An integrated, semester-long professional placement requiring a minimum of 420 hours of field experience.
• Professional Pathway: Recognized by the Canadian Marketing Association (CMA) as an accelerated route toward the Chartered Marketer (CM) professional designation.