Bachelor in Business – Marketing

Applications for the Jan 2027 intake are due by Dec 31, 2026, while tuition is International student tuition fees apply. Additional fees are required for the optional work term stream..

At the center of this two-year exploration of modern commerce is Studio 67, a student-run agency that serves as the bridge between academic theory and real-world client demands. This diploma program is designed for students who want to master the mechanics of the marketplace, from the initial spark of an idea to the final distribution of a product or service. By engaging with professional-grade projects and industry-standard case studies, you will develop a toolkit that spans integrated marketing communications, web design, advanced research, and strategic channel management.

Professional Integration

Beyond the classroom, the program is deeply embedded in the professional marketing ecosystem. It is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation, and students frequently test their skills at the Ontario Colleges’ Marketing Competition (OCMC). Whether you are analyzing consumer behavior or crafting a multi-objective promotional campaign, the curriculum emphasizes critical thinking, leadership, and project management to ensure you are ready for roles such as marketing coordinator, account manager, or digital marketing assistant upon graduation.