Bachelor in Business Administration

Business Administration provides a broad foundation in how organizations are managed, covering marketing, finance, accounting, human resources, operations, and strategic management. Students typically study core business functions before choosing electives or a concentration, working through case studies, group projects, and simulations that mirror real managerial decision-making. Graduates pursue careers across corporate management, marketing, banking and finance, consulting, and entrepreneurship, with the broad training also supporting further study toward specialized graduate business degrees. This bachelor program is taught in English over 4 years at Doğuş University in İstanbul, Turkey. Delivered by a private university, the program combines general management education with exposure to İstanbul's business environment, one of the largest commercial centers in the region. This setting gives students access to internships and networking opportunities across finance, retail, manufacturing, and services sectors relevant to a general management degree.