Bachelor in Business Administration

Business Administration provides a broad foundation in how organizations are managed, covering functional areas such as marketing, finance, accounting, human resources, and operations. Coursework typically includes management theory, organizational behavior, business statistics, strategic management, and business law, alongside electives that allow students to specialize in areas like finance or marketing. Students learn to analyze business problems, interpret financial data, and develop strategies for organizational growth and efficiency. Case study methods and group projects are common, requiring students to evaluate real business scenarios and propose practical solutions. Graduates pursue careers in management, marketing, finance, human resources, consulting, and entrepreneurship across a wide range of industries, both in the private and public sectors. The broad training also prepares graduates for further study in specialized business or management programs. This 4-year bachelor program is taught in English at Istanbul Bilgi University, located in Istanbul, Turkey. As a private university, the program is offered within a faculty of business, providing a general management foundation applicable across sectors.