Bachelor in Business Administration

Business Administration provides a broad foundation in how organizations are managed, covering finance, marketing, operations, human resources, and strategy. Coursework typically includes accounting and finance, marketing principles, organizational behavior and management, operations, and business strategy, alongside quantitative methods and case-based learning drawn from real business situations. Students learn to analyze business problems from multiple functional perspectives, interpret financial and market data, and develop strategic and operational recommendations for organizations. Graduates typically pursue careers in management, marketing, finance, human resources, consulting, and entrepreneurship, as well as further graduate study such as an MBA. This bachelor's program at Özyeğin University in İstanbul, Turkey runs over 4 years and is taught in English, the common language of international business practice and management literature. İstanbul's status as Turkey's commercial center, home to numerous domestic and multinational companies, offers a relevant business environment for students. The program combines core management theory with practical, case-based coursework, aiming to prepare graduates for a range of entry-level business roles.