Master in Business Administration and Management (Master's)

Tuition is Tuition rates are based on residency status and are subject to change. Refer to the WKU Graduate Studies website for current fees..

Students complete a core curriculum in business fundamentals and select one concentration to specialize in. They engage in applied coursework involving analytics, leadership, supply chain operations, and marketing strategies. The programme includes a capstone portfolio course that integrates learning across disciplines. Graduates are prepared for leadership roles in business organizations.

Focus areas include Executive Decision Making, Supply Chain Management, Business Data Analytics, Cybersecurity Data Analytics, Marketing and Sales, Dietetic Practice.

The programme requires 30 credit hours, consisting of 21 hours in the MBA core and 9 hours in a chosen concentration. Students must complete a portfolio course and may earn a graduate certificate in Advanced Business Fundamentals concurrently.

Graduates enter roles such as business manager, supply chain analyst, data analyst, marketing specialist, or dietetic practice coordinator in corporate, nonprofit, or healthcare settings.

Applicants must have a minimum undergraduate GPA of 2.75 and at least three years of professional experience, or a business degree from an AACSB-accredited program with a GPA of 3.25. Conditional admission is available for those with a 3.0 GPA and some work experience.

The programme totals about 30 credit hours. On-campus, full-time or part-time, typically completed in two years. For international students, tuition is below the median for US programmes. The institution admits about 97% of applicants.

Western Kentucky University, founded in 1906 and located in Bowling Green, is a mid-sized public university with a strong reputation for hands-on learning and student support. With about 16,750 students and 1,300 international learners, WKU combines a welcoming campus community with a wide range of undergraduate and graduate programs. The university balances tradition and innovation to help students develop both subject expertise and career-ready skills.

WKU emphasizes experiential learning through research projects, internships, community partnerships, and applied classrooms that mirror professional settings. Faculty mentorship and comprehensive student services enhance academic success while active student organizations and campus initiatives foster leadership and personal growth. With more than 260 academic programs, students can tailor their studies to match goals across fields such as business, education, health sciences, and the arts.

International students will find dedicated support for admissions, orientation, and integration into campus life, plus access to career services and industry connections in the region. Small class sizes in many majors allow direct faculty engagement, while campus resources support academic advising, language development, and professional placement. WKU is well suited to students who want an engaging, supportive university experience with strong pathways to internships and careers.