Bachelor in Business Administration

Business administration covers the principles and practices of managing organizations, encompassing areas such as management, marketing, finance, accounting, and organizational behavior. Coursework typically introduces students to microeconomics and macroeconomics, financial accounting, business statistics, and management theory before moving into more specialized topics such as strategic management, human resources, marketing strategy, and operations. Students often work on case studies and group projects that simulate real business decision-making, developing analytical and communication skills alongside theoretical knowledge. Many programs also incorporate elective tracks allowing students to focus on areas like finance, marketing, or entrepreneurship. Graduates pursue careers across a wide range of sectors, including corporate management, marketing, finance, consulting, and entrepreneurship, with the broad-based training also serving as a foundation for further graduate study such as an MBA. This bachelor's program is delivered in English over 4 years at Beykoz University in İstanbul, Turkey, combining core business theory with practical coursework typical of business administration programs offered in English at Turkish universities.