Bachelor in Business Administration

Business Administration prepares students to manage organizations across core functions including marketing, finance, human resources, operations, and strategy. Coursework typically covers accounting principles, organizational behavior, marketing management, business law, operations management, and strategic planning, giving students a broad foundation for decision-making in commercial settings of varying size and structure. Students develop skills in financial analysis, team leadership, and business communication through case studies, group projects, and applied simulations that mirror real workplace challenges. The curriculum also introduces entrepreneurship, business ethics, and international business practices, helping students understand how organizations compete and adapt within changing markets. Students learn to interpret financial statements, evaluate business plans, and design marketing strategies suited to different customer segments. Group coursework builds collaboration and negotiation skills, while individual assignments strengthen independent analytical judgment. Graduates commonly pursue careers in corporate management, entrepreneurship, banking, retail, consulting, and human resources, and many continue toward further graduate study such as an MBA or a specialized master's degree in a business discipline. This program is offered as a bachelor's degree taught in English over a duration of 4 years at Istanbul Gelişim University in İstanbul, Turkey Small-group instruction and applied coursework throughout the program give students regular opportunities to work directly with faculty and refine their skills before entering the workforce.