Bachelor in Business Administration

Tuition fees are 1,168 USD per year.

Business Administration is a broad field of study covering the principles and practices used to organize, manage, and grow organizations of all sizes. Students typically study accounting, economics, marketing, organizational behavior, business law, finance, and management strategy, building a foundation that applies across industries and functional areas. Coursework often includes case-based learning, quantitative methods for decision-making, and an introduction to how businesses operate within local and international markets. The discipline prepares students for a wide range of career paths, including roles in marketing, human resources, finance, operations, consulting, and general management, as well as further study at the graduate level for those pursuing more specialized business fields. Because the subject matter spans multiple functional areas, students gain exposure to how different parts of an organization interact, from strategic planning to day-to-day operational decisions. This bachelor's program in Business Administration is offered by Università degli Studi di Napoli "Parthenope" in Napoli, Italy, and is taught in English, making it suitable for students who want to study business in an international setting without needing fluency in Italian at the outset. The program runs for three years, the standard length of a first-cycle degree in the Italian higher education system, and provides a route into further master's-level study or direct entry into the workforce. Students entering a program of this kind generally hold a secondary school diploma, as is typical for undergraduate business programs. Naples, the city where the university is located, offers a large urban setting with a long commercial history, giving business students context for the practical and historical dimensions of trade and enterprise in Italy.