Bachelor in Business management

Tuition fees are 3,154 USD per year.

This bachelor's degree in Business management is offered at Uniwersytet WSB Merito Warszawa, in Warszawa, Poland, taught in English over three years, with annual tuition of 2700 EUR. The programme material presents it through an E-Marketing specialization, aimed at students who want to work as e-marketing specialists after graduation. The specialization is built to teach students how to design advertising campaigns, use marketing tools such as Google Analytics and AdWords, and analyze online activity to guide decisions. Students learn to understand customer experience and to build brand image and relationships online, including through social media, as well as how to design user-centered websites, carry out marketing research, and use customer relationship management (CRM) systems and marketing automation tools. Career directions associated with this specialization include marketing specialist, SEM/SEO specialist, internet marketing specialist, online analyst, and e-commerce manager. Coursework includes dedicated modules on planning and executing online advertising campaigns, CRM relationship marketing, online public relations, mobile marketing, content marketing, and marketing automation for e-commerce. As a field, business management covers the planning, organization, and leadership of a company's operations and resources, and an e-marketing specialization within it reflects how much of that work now happens through digital channels. Graduates of programmes structured this way typically move into digital marketing teams, e-commerce departments, or agency roles that plan and run campaigns for client businesses.