Bachelor of Business Administration in Marketing - Hospitality Concentration

Douglas College anchors its business education in a philosophy of practical, career-focused learning, and the Hospitality Marketing concentration is a direct extension of this commitment. By bridging the gap between broad-based marketing management and the nuanced demands of the hospitality sector, this programme equips students with the strategic tools necessary to thrive in service-based industries. It is designed for students already enrolled in the Bachelor of Business Administration (BBA) who seek to specialize their skill set for management roles in hotels, restaurants, and event planning.

Applied Professional Development

What sets this concentration apart is the integration of experiential learning and real-life projects directly into the curriculum. Students move beyond theoretical concepts to master revenue management, sustainable event planning, and distribution strategy. Furthermore, the programme is structured to help students meet the educational requirements for the American Marketing Association’s Professional Certified Marketer (PCM) designation, providing a significant competitive edge upon graduation. With the demand for service sector professionals in British Columbia projected to remain robust, this pathway offers a clear, job-ready trajectory for those passionate about the intersection of business strategy and guest experience.