Bachelor in Commercial Economics

Amsterdam University of Applied Sciences sits in the heart of a dynamic, international city and serves a large and diverse student population. Founded in 1993, the institution focuses on applied education that prepares students for professional practice across fields such as business, creative industries, health, and technology. With access to Amsterdam's cultural scene, international businesses, and innovation hubs, students gain practical exposure alongside classroom learning.

Programs emphasize project-based learning, collaboration with industry partners, and development of practical skills employers seek. International students can join English-taught programs, internships with local and multinational organizations, and applied research projects that address real-world challenges. Support services typically include career guidance, language assistance, and help navigating visas and accommodation in the city.

Studying in Amsterdam offers a multicultural lifestyle with excellent public transport, abundant cultural events, and a strong start-up ecosystem. The university's location encourages networking with professionals and peers from around the world, while student centers and clubs build community and enhance personal development. For students seeking career-ready education and a lively urban experience, Amsterdam University of Applied Sciences provides an applied, hands-on pathway to professional success.

The Commercial Economics program is designed for students who are eager to translate customer needs into effective sales and marketing strategies. This three-year bachelor’s degree offers a practical approach to education, focusing on real-world applications and international perspectives. Ideal for motivated students who thrive in a fast-paced environment, this program prepares you for a dynamic career in commerce.

Throughout the program, you will engage in four major projects in your first year, covering essential themes such as Research, Sales/Account Management, Operational Marketing, and Entrepreneurship/Strategy. In your second year, you will undertake an internship, gaining hands-on experience while working on projects like customer satisfaction surveys or competitive analyses. The curriculum emphasizes practical skills and knowledge, ensuring you are well-prepared for the evolving job market.

Graduates of the Commercial Economics program can pursue various roles, including Marketing Manager, Sales Executive, Brand Strategist, and Market Research Analyst. Employers range from multinational corporations to local startups, providing diverse career pathways. The skills acquired in this program are transferable across industries, making you a valuable asset in any business environment.