Master in Course Summary

The deadline to apply for the Sep 2027 intake is Aug 31, 2027. The tuition fee is 9,500 EUR per year.

NHL Stenden University of Applied Sciences leverages its signature Design-Based Education (DBE) framework to immerse students in the realities of the modern marketing landscape. Rather than relying solely on abstract theory, the programme functions as a collaborative laboratory where small teams of students, lecturers, and industry partners tackle actual marketing challenges. This approach ensures that you graduate not just with a degree, but with a portfolio of verified solutions developed for real-world companies.

The curriculum is designed for those who want to master both the creative and analytical pillars of commerce. You will develop a deep understanding of consumer psychology, cross-cultural communication, and digital strategy, while simultaneously building the leadership competencies required to manage teams and business processes. By integrating international perspectives throughout the course—including opportunities for study abroad via the Grand Tour or international internships—the programme prepares you to navigate the complexities of global markets with confidence and versatility.

Practical Integration

The programme places heavy emphasis on the interplay between online and offline channels. You will learn to bridge the gap between creative campaigning and strategic management, ensuring that every marketing initiative serves a clear business objective. Whether analyzing customer journeys or launching innovation projects for industry partners, you are consistently challenged to apply your learning in professional contexts, making the transition from student to marketing professional remarkably fluid.