Master in Cross-cultural Issues for Marketing

Universidade Nova de Lisboa offers the master's program Cross-cultural Issues for Marketing. This course introduces global marketing. It examines how culture affects managers marketing outside their home country. The program adds culture to studies of consumer behavior, strategy, and marketing communications. A key learning outcome is evaluating how cultural differences impact international marketing decisions.

The program is located at the Campus de Campolide in Lisbon. The university's general contact telephone number is +351 213 715 600. The email for general inquiries is reitoria@unl.pt. Further details about admissions, start dates, and costs are not provided on this page.

Universidade Nova de Lisboa, also known as NOVA, is located in Portugal. It is a public university. NOVA offers a Pre-University Programme called SUPERNOVA. This programme is designed for international students. It helps them prepare for higher education in Europe. The programme provides academic skills for bachelor's degrees. It also offers access to NOVA or its partner universities.

The university is known for its global and civic mission. It aims to serve society through excellent teaching and research. NOVA is committed to a strong sense of community. It respects human rights and values honesty and integrity. The university also emphasizes public service and inclusion. NOVA is part of the EUTOPIA alliance. This alliance connects ten European universities with shared values.