Master in Culture Marketing Communication

The Analyticsfreaks GmbH is involved in the module Digital Thursday, focusing on how to measure the performance of online activities and collect data strategically — a critical skill for cultural managers. This course is designed for managers and professionals in the arts and culture sector who want to strengthen their organisation and gain tools for successful cultural management and strategic marketing.

The course provides in-depth specialist knowledge and practical tools, with a strong emphasis on networking and exchange. Workshops and group work are central to the learning experience, allowing participants to discuss individual challenges and develop practical solutions.

The challenges of cultural work in times of digital and social change are integrated into both the module content and the course schedule. Online events will take place on four dates, and participants can book Modules 1 and 4 as well as the 'Digital Thursday' seminar series individually. Upon successful completion, participants can earn the title 'Cultural Manager.'