Customer Value, Acquisition, and Retention

The University of Maryland, College Park is a large, research-intensive public university that combines rigorous academics with abundant opportunities for internships and industry collaboration. Located near Washington, D.C., UMD offers diverse undergraduate and graduate programs across fields such as engineering, business, public policy, arts and sciences. The campus fosters innovation through interdisciplinary research centers and strong ties to government and private-sector partners.

UMD supports international students with comprehensive services that include orientation, academic advising, career counseling and language assistance. Students can engage in cutting-edge research alongside faculty, participate in student organizations and access a wide range of experiential learning options. The university’s emphasis on entrepreneurship, sustainability and technology provides practical pathways to professional development and real-world impact.

Proximity to the nation’s capital expands internship and networking possibilities, while active student life and numerous clubs help build community. UMD’s combination of academic excellence, research opportunities and strategic location makes it an attractive choice for students seeking a rigorous education with strong career prospects and global connections.

The Customer Value, Acquisition, and Retention program is for students who want to learn about customer relationships. It's a non-degree program that lasts several weeks and is taught in English. You'll get to learn from experts at the University of Maryland, College Park.

This program covers topics like customer value, acquisition, and retention. You'll learn about skills like customer segmentation and loyalty program development. The program also includes hands-on components to help you practice your new skills.

After completing this program, you can work as a Customer Relationship Manager, Marketing Manager, or Sales Manager. You can also work as a Business Development Manager or a Customer Success Manager. These jobs are available in various industries, including retail and finance, and with employers like consulting firms and customer service companies.