Master in Data Science and AI for Marketing

The MSc in Data Science and AI for Marketing is designed for students eager to dive into the intersection of data analysis and marketing. This one-year program, taught in English at the Paris campus, offers a unique blend of theoretical knowledge and practical skills. Ideal for those who thrive in a fast-paced, innovative environment, this program prepares you to tackle modern marketing challenges using data-driven insights.

Students will engage with a curriculum that includes machine learning, predictive analytics, and algorithmic marketing. Courses such as Strategic Marketing and Big Data for Marketing equip you with the tools to analyze consumer behavior and develop effective marketing strategies. The program also emphasizes hands-on experience through internships and real-world case studies, ensuring you are well-prepared for the job market.

Graduates of this program can pursue various roles, including Marketing Analyst, Data Scientist, and CRM Specialist. Companies across industries, from tech startups to established corporations, seek professionals who can leverage data to drive marketing decisions. The skills gained in this program are transferable, opening doors to diverse career pathways in the evolving landscape of digital marketing.