Bachelor in Design and Visual Communications (Bachelor's)

For Bachelor in Design and Visual Communications (Bachelor's), tuition is Total Semester Credit Hours: 120.

This programme prepares students for careers in digital and interactive design, UX/UI, branding, motion graphics, and creative technology. Students develop a professional portfolio through studio-based learning and real-world projects using industry-standard tools. The curriculum emphasizes hands-on work with Adobe Creative Cloud, including Photoshop, After Effects, and Premiere Pro. Students engage in design challenges that connect creative practice with strategic communication across screens, spaces, and emerging media.

Focus areas include UX/UI and digital product design, Interactive and screen-based communication, Branding + identity across digital and physical media, Motion graphics and storytelling, Systems thinking and design strategy, Graphic design for social innovation.

The programme requires 120 semester credit hours, distributed across general education, core design courses, electives, and a senior thesis. Students complete a capstone project in their final year, culminating in a public exhibition.

Graduates enter roles in UX/UI design, digital product design, branding, motion graphics, and creative technology at agencies, tech companies, and design studios.

Admission follows standard university requirements. No portfolio is required for application. Applicants must meet general university entry criteria.

The programme totals about 120 credit hours. On-campus, full-time, four-year programme. For international students, tuition is above the median for US programmes. The institution admits about 80% of applicants.

On LTU’s Southfield campus, students learn with technology, project-based coursework, and facilities connected to fields such as engineering, advanced manufacturing, data, design, and health sciences. Campus life includes four housing units, more than 100 student organizations, athletics, tours, and events. The Detroit Institute of Arts’ Inside|Out program has also brought large-scale reproductions of artworks to campus. The university’s address is 21000 West Ten Mile Road, Southfield, Michigan.

Lawrence Technological University began in 1932, when Henry and Edsel Ford helped launch the school by providing guidance and space in a former Model T assembly plant. Its approach connects theory and practice, taking abstract ideas into real-world problem solving. The university’s five colleges provide programs in architecture and design, arts and sciences, business and IT, engineering, and health sciences. Offerings include certificates, undergraduate and graduate degrees, integrated bachelor’s and master’s programs, and doctoral study. Health sciences programs include Nursing, Physician Assistant studies, and Cardiovascular Perfusion.

International students use the same application as U.S. students. LTU offers online and campus-based study through Specs@LTU, with media programs that combine current technology, hands-on experience, specialized equipment, and project work. Across the university, students can pursue small classes, faculty mentoring, internships, co-ops, and research opportunities. Programs in data and intelligent systems, advanced manufacturing, engineering, business analytics, information technology, and healthcare connect study with changing professional needs.