Design Thinking, the Stanford Way

Amsterdam University of Applied Sciences sits in the heart of a dynamic, international city and serves a large and diverse student population. Founded in 1993, the institution focuses on applied education that prepares students for professional practice across fields such as business, creative industries, health, and technology. With access to Amsterdam's cultural scene, international businesses, and innovation hubs, students gain practical exposure alongside classroom learning.

Programs emphasize project-based learning, collaboration with industry partners, and development of practical skills employers seek. International students can join English-taught programs, internships with local and multinational organizations, and applied research projects that address real-world challenges. Support services typically include career guidance, language assistance, and help navigating visas and accommodation in the city.

Studying in Amsterdam offers a multicultural lifestyle with excellent public transport, abundant cultural events, and a strong start-up ecosystem. The university's location encourages networking with professionals and peers from around the world, while student centers and clubs build community and enhance personal development. For students seeking career-ready education and a lively urban experience, Amsterdam University of Applied Sciences provides an applied, hands-on pathway to professional success.

This course is designed for individuals eager to learn the Design Thinking methodology, a creative process developed by Stanford University. It spans 10 weeks and is ideal for those looking to innovate and solve complex problems in a collaborative environment. Participants will benefit from hands-on learning and practical applications, making it suitable for professionals from various backgrounds.

Throughout the course, students will engage in activities that include formulating creative questions, listening to consumer insights, and generating innovative ideas. The curriculum emphasizes prototyping and validation techniques, allowing students to apply what they learn directly to their work environments. This approach not only enhances creativity but also prepares students for the demands of a rapidly changing market.

Graduates of this course can pursue roles such as Product Designer, Innovation Consultant, or User Experience Researcher. The skills acquired are transferable across industries, including technology, marketing, and product development. Participants will also join a strong community network, providing opportunities for collaboration and professional growth.