Master in Digital and International Marketing (MSc)

The MSc in Digital and International Marketing at Technische Hochschule Mittelhessen (THM) is a full-time programme running over three semesters, with a four-semester option available. It combines advanced knowledge in international marketing and digital strategy with skills in strategic management, and is taught in English in small, interactive groups. In the first semester, students complete core modules covering Digital Marketing, International Marketing, Statistics for Consumer and User Research, International Marketing Research, and Strategic Management. From the second semester, students choose one of two specialisation tracks: Digital Marketing, covering topics such as digital brand management, data-driven marketing, and e-commerce; or International Marketing, with emphasis on cross-cultural consumer behaviour, international sales management, and intercultural leadership. Students entering with a 180-credit Bachelor's degree may complete an optional third semester for an internship, study abroad, or additional elective modules before the thesis. The programme closes with a Master's thesis and thesis seminar. Modules also include Consumer Data Analysis, E-Commerce, and Leadership and Communication. Graduates may pursue roles such as Digital Marketing Manager, Brand Manager, International Sales Manager, Business Development Manager, or Strategy Consultant. The programme is located in Gießen, Germany, at Technische Hochschule Mittelhessen.