Bachelor in Digital Business and eCommerce

The Digital Business and eCommerce programme opens pathways to careers in E-Commerce-Management, Digitales Marketing, Online-Handel, Geschäftsentwicklung, UX-gesteuerten Handel, and Beratung in digitalen Branchen.

It combines core business studies with digital technology and data-driven decision-making, equipping you to design, manage, and scale digital business models and E-Commerce platforms. Students learn to understand customer behavior, optimize digital sales channels, and develop strategies for sustainable business growth. The curriculum includes modules such as Internationale Beschaffungsstrategien, Controlling- & Warenwirtschaftskonzepte, Digitales Marketing, and Digitale Geschäftsmodelle & E-Commerce-Plattformen.