Digital Customer Analytics

University of Maryland, Baltimore County (UMBC), founded in 1966 and located near Baltimore, is known for strong programs in STEM, the arts and professional fields. With a student body of roughly 13,600 and more than 1,400 international students, UMBC combines research intensity with a student centered culture that values innovation, inclusivity and experiential learning. Its urban proximity offers connections to industry hubs and research institutions in the Baltimore and Washington corridor.

The university provides an extensive selection of academic programs, with over 220 degree options spanning science, engineering, computing, business and liberal arts. UMBC emphasizes undergraduate research, entrepreneurship and interdisciplinary collaboration, supported by active faculty mentorship and modern facilities. Career services and corporate partnerships help students access internships, coops and job placements in competitive fields.

International students find a welcoming campus with robust advising, cultural organizations and pathways for academic transition. The surrounding region enhances practical learning through internships, research collaborations and service projects. For students aiming to pursue rigorous study in technology, research or professional practice while benefiting from personalized support and strong employer links, UMBC offers a dynamic and opportunity rich environment.

The Digital Customer Analytics program is a non-degree course for students who want to learn about customer behavior. It's a 1-week online program taught in English at the University of Maryland, Baltimore County.

The curriculum covers topics such as data analysis and customer segmentation. Students will develop skills in data interpretation and learn to use tools to analyze customer data.

Graduates can pursue careers as Data Analysts, Marketing Researchers, or Business Intelligence Developers. They can work in industries like retail, finance, or technology, and for employers such as Google or Amazon.