Digital Marketing Analytics: Tools and Techniques

The application deadline is Anytime; tuition is $120 USD.

The Digital Marketing Analytics: Tools and Techniques program is a non-degree course for students interested in digital marketing. It's a 1-week online program taught in English.

This program covers specific subjects like data analysis and marketing metrics. You'll develop skills in using tools like Google Analytics and learn how to measure campaign effectiveness. The program includes hands-on components to help you practice your new skills.

After completing this program, you can pursue jobs like Digital Marketing Specialist, Marketing Analyst, or Data Analyst. You can work in industries like e-commerce, media, or advertising for employers like Google or Facebook.

University of Maryland, Baltimore County (UMBC), founded in 1966 and located near Baltimore, is known for strong programs in STEM, the arts and professional fields. With a student body of roughly 13,600 and more than 1,400 international students, UMBC combines research intensity with a student centered culture that values innovation, inclusivity and experiential learning. Its urban proximity offers connections to industry hubs and research institutions in the Baltimore and Washington corridor.

The university provides an extensive selection of academic programs, with over 220 degree options spanning science, engineering, computing, business and liberal arts. UMBC emphasizes undergraduate research, entrepreneurship and interdisciplinary collaboration, supported by active faculty mentorship and modern facilities. Career services and corporate partnerships help students access internships, coops and job placements in competitive fields.

International students find a welcoming campus with robust advising, cultural organizations and pathways for academic transition. The surrounding region enhances practical learning through internships, research collaborations and service projects. For students aiming to pursue rigorous study in technology, research or professional practice while benefiting from personalized support and strong employer links, UMBC offers a dynamic and opportunity rich environment.