Master in Digital Marketing and Strategy

The MSc in Digital Marketing and Strategy is designed for students who are eager to blend creativity with analytical skills. This one-year program, taught in English at the Audencia Atlantic Campus in Nantes, France, focuses on developing expertise in digital marketing strategies and user experience. Ideal for those who thrive in dynamic environments, this program offers a unique opportunity to connect with industry leaders and gain practical insights through workshops and projects.

Students will engage in a curriculum that includes courses such as Strategic Marketing, Digital Transformation, and Data Marketing. The program emphasizes hands-on learning through internships and real-world projects with renowned partners like Galeries Lafayette and Rakuten. This approach ensures that graduates are well-prepared to navigate the fast-evolving digital landscape and implement effective marketing strategies.

Graduates of this program can pursue various roles, including Digital Project Manager, Marketing Consultant, and Social Media Manager. The skills acquired are transferable across industries, making them valuable in sectors such as e-commerce, consulting, and brand management. With a strong focus on practical experience, students are equipped to enter the job market with confidence and a robust professional network.