Bachelor of Business Administration (BBA) in Marketing - Digital Marketing Concentration

Tuition is Calculate your tuition and see the approximate cost of taking your program at Douglas College with the tuition and fee estimator. See costs broken down into categories including tuition fees, textbooks, student activity fees, U-Pass and more.. Applications for the Sep 2027 intake are open until Sep 1, 2027.

This concentration is for students already enrolled in a Bachelor of Business Administration (BBA) degree program. You will focus on digital marketing and communications skills, including writing for the web, creating web pages with HTML, search engine optimization, social media advertising, and digital analytics. The curriculum covers both foundational marketing principles and advanced digital strategies.

The programme is structured over four years, with core marketing courses in the first two years and specialized digital marketing topics in the final two. You will take seven required courses from marketing, communications, and computer science, plus one upper-level elective. Courses are taught through lectures, practical assignments, and project-based learning. No formal thesis or capstone is required.

Upon completion, you will be prepared for roles in digital marketing, social media management, e-commerce, and online promotions. The programme meets the educational requirements for the American Marketing Association's Professional Certified Marketer credential. Graduates can expect strong job prospects in British Columbia, where over 8,270 marketing and advertising positions are projected in the next decade.