Bachelor in Digital Marketing & Communications Management

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This concentration focuses on digital marketing strategies and tools used in modern business. Students learn web writing, social media advertising, digital analytics, and e-commerce. The curriculum emphasizes practical skills in multimedia development and online promotion. Courses are designed to adapt to changes in the digital marketing industry.

Focus areas include E-Commerce, Digital Promotions, Digital Analytics, Social Media, Web Development, Customer Relationship Management.

21.00 credits; 12.00 credits of upper-level coursework required; no co-op or practicum stated.

Graduates enter roles in digital marketing, advertising, and online promotion.

Students must be enrolled in a BBA degree program; no separate admission requirements for the concentration.

On-campus; full-time or part-time; duration not stated.