Master in Digital Marketing

The University of Amsterdam (UvA), founded in 1632 and located in the heart of Amsterdam, is one of the Netherlands’ most prestigious research universities. As a large, internationally oriented institution, UvA offers a wide range of programs across faculties such as humanities, social and behavioural sciences, economics and business, science, law, medicine and dentistry. Its metropolitan setting and historic campus combine with modern facilities to support a vibrant academic community.

UvA enrolls tens of thousands of students and provides hundreds of master’s and bachelor’s options, including many English-taught programs and research opportunities across more than 20 priority areas. The university’s strengths include interdisciplinary research institutes, strong international collaborations and a focus on societal impact. Students can access specialized research centres, internships in Amsterdam’s dynamic job market, and study abroad options via established exchange networks.

International applicants benefit from extensive support services, clear admissions guidance and housing assistance through university and partner residences. Studying in Amsterdam offers cultural diversity, excellent public transport and a creative, innovative urban environment. Graduates from UvA move into careers in academia, public service, business and the arts, drawing on the university’s rigorous training, research reputation and global connections.

The Master in Digital Marketing at the University of Amsterdam is a one-year program for students interested in marketing and technology. This English-taught master's degree helps students thrive in dynamic environments and explore digital tools for marketing strategies.

The curriculum covers topics like multichannel marketing, online customer journeys, and marketing analytics, with a focus on practical applications and real-world business scenarios. Students develop critical skills in data-driven marketing decision-making through hands-on projects.

Graduates can pursue roles like Digital Marketing Manager, Marketing Analyst, Social Media Strategist, and Brand Manager in sectors such as e-commerce, technology, and consulting. They will have skills in data-driven marketing, making them adaptable to various marketing roles across industries.