Digital Marketing

For Digital Marketing, applications for the Aug 2026 intake are due by Jul 28, 2027.

The Digital Marketing course at Helsinki Metropolia University of Applied Sciences is a 1-year non-degree program providing a foundation in digital marketing principles and practices. This course helps students engage consumers in the digital landscape and plan effective digital marketing strategies.

The curriculum emphasizes practical application, with students learning through a MOOC format and completing tasks using a real-world brand example. Students develop skills in creating and analyzing digital marketing campaigns, understanding website analytics, and leveraging AI tools in marketing strategies.

Graduates can pursue careers as Digital Marketing Specialists, Marketing Analysts, Social Media Managers, SEO Specialists, or Content Managers in various sectors, with enhanced employability in the digital economy.

Helsinki Metropolia University of Applied Sciences, founded in 2008, is Finland’s largest university of applied sciences and serves about 17,000 students in the Helsinki metropolitan area. Known for its practical, multidisciplinary approach, Metropolia combines technical, creative and healthcare education with a strong emphasis on innovation. Its campuses are well connected to the city’s business and technology ecosystems, offering an environment that supports applied learning and professional development.

The university provides a wide selection of degree programs across Culture, Business, Health Care and Social Services, and Technology, with 272 distinct programs and numerous English-taught options. Metropolia’s research, development and innovation activities operate through five specialized innovation hubs that link students to industry partners and real-world projects. This structure allows learners to gain hands-on experience, develop problem-solving skills and work on solutions that address current societal challenges.

International students find a welcoming and inclusive community, with extensive support services for orientation, career guidance and integration into the Finnish job market. Modern facilities and strong collaboration with employers make Metropolia a practical choice for those seeking career-oriented higher education in Northern Europe. Its focus on applied research and industry ties helps graduates transition smoothly into professional roles.