Master in Digital Online Marketing

Tuition fees are 6,210 EUR per year. The application deadline for the Sep 2027 intake is Aug 31, 2027.

At the heart of the Digital Marketing Master's at CBS lies the Consulting Project, where students move beyond theory to tackle live business challenges for industry leaders like E&Y, UPS, and KPMG. This programme is designed for those who recognise that modern marketing is a high-stakes intersection of behavioural psychology, data-driven strategy, and creative storytelling.

You will explore the digital customer journey in its entirety—from initial brand engagement to complex monetisation and retention strategies. By integrating advanced tools like AI-Based Data Research with traditional marketing frameworks, you gain the analytical precision needed to stand out in today's crowded markets. The curriculum is built to be as dynamic as the industry itself, ensuring that your strategic decisions are always backed by empirical research and a deep understanding of consumer psychology.

A Career-Focused Learning Environment

Based in Cologne, one of Germany's most vibrant innovation hubs, this programme provides:

• Direct mentorship from faculty with C-level experience in agencies and global corporations.
• A NEW ERA teaching approach that prioritises practical application, management simulations, and real-world networking.
• The opportunity to build professional German language skills alongside your English-taught degree, ensuring you are fully prepared for the German job market upon graduation.

Whether you are aiming for a role as an SEO/SEM Manager, a Social Media strategist, or an entrepreneur building your own venture, this Master’s provides the tools to not just predict market trends, but to actively shape them.