Driving Customer Equity with AI

Emory University, a private research university in Atlanta, United States, offers a unique experience for international students. Founded in 1836, it has a rich history of academic excellence and innovative research. You will find a strong commitment to interdisciplinary research, making it an ideal choice for students who want to make a positive impact on the world.

Emory focuses on many subjects, including programs in engineering, business, and medicine, with 166 programs available. Specifically, the university is home to world-class research centers like the Emory Vaccine Center and the Winship Cancer Institute, providing students with access to cutting-edge technology and resources. The Goizueta Business School is another notable example, consistently ranked as one of the top business schools in the country.

Located in the heart of Atlanta, the campus offers many opportunities for you to engage in student life, including active student clubs and athletic programs like soccer and basketball. You will also find modern facilities and a diverse population, making it an exciting place to learn and grow. With its rich cultural heritage and thriving business and technology industries, Atlanta provides a unique backdrop for your academic journey, allowing you to explore, learn, and succeed in a dynamic environment.

The Driving Customer Equity with AI program is a non-degree course, taught in English, and offered by Emory University in Atlanta. This program helps learners understand how to drive customer equity and transform marketing strategies using generative AI. It takes several weeks to complete and has many advantages, including learning how to evaluate marketing tactics and identify opportunities where AI can enhance these efforts.

The curriculum delves into the foundational components of customer equity, including the impacts on long-term business success. Learners also explore the most effective tactics for customer acquisition and discover how AI can make these processes more efficient and impactful. The program covers the analytic foundations of modeling customer retention and highlights the role of automation in modern marketing tactics.

After completing the program, learners can pursue careers as Customer Equity Managers, AI Marketing Specialists, Automation Consultants, Retention Strategists, or Growth Analysts. They can work in various industries, including finance, e-commerce, and technology, and for top employers like marketing firms, tech startups, or large corporations.