Bachelor in Fashion and Innovation Management Program

At Ming Chuan University, tuition fees are 92,402 TWD per year.

Fashion and innovation management combines elements of fashion design, business management, and innovation, preparing students to understand both the creative and commercial sides of the fashion and apparel industry. Coursework typically includes fashion design fundamentals, textile and material studies, trend forecasting, brand management, retail and marketing strategy, and supply chain basics specific to apparel and accessories. Innovation is often woven throughout the curriculum, encouraging students to consider how new materials, technologies, and business models are reshaping the industry. Students in this field also study business subjects such as management principles, marketing, and consumer behavior, learning how fashion companies develop products, build brand identity, and respond to shifting consumer preferences, with project-based coursework common, often involving design concepts, brand proposals, or marketing campaigns. Graduates pursue careers across the fashion and retail sectors, including product development, brand management, merchandising, retail buying, and marketing, with some starting their own fashion-related ventures. Others move into adjacent industries where design thinking and consumer insight are valued, such as lifestyle branding or e-commerce. This bachelor's program, the Fashion and Innovation Management Program, is offered by Ming Chuan University, located in northern Taiwan. Instruction is delivered in English, situating students within an economy with a strong manufacturing base, offering practical context for coursework that touches on production and supply chain considerations alongside design and brand strategy.