Foundations of marketing analytics

ESSEC Business School is a well-established international institution known for rigorous business education and an entrepreneurial mindset. Offering programs from undergraduate to doctoral levels, ESSEC integrates academic depth with practical learning, leveraging partnerships with industry and a dual-campus model that spans France and Singapore. The school’s curriculum emphasizes leadership, innovation and global awareness to prepare students for complex business challenges.

Students benefit from a multicultural learning environment and strong corporate connections that open pathways to internships, consulting projects and international exchanges. ESSEC promotes ethical leadership and sustainability as integral parts of management education, blending case-based learning, experiential projects and research-led instruction. Small cohorts and engaged faculty foster peer collaboration and individualized career support.

Outside the classroom, ESSEC provides a vibrant student life with clubs, incubators and events that encourage entrepreneurship and cross-cultural collaboration. Graduates join a global alumni network and are positioned for careers across sectors, supported by career services and employer partnerships. For students seeking a demanding but supportive business education with a truly international outlook, ESSEC combines academic excellence, practical exposure and a strong global community.

The Foundations of marketing analytics program is a non-degree course at ESSEC Business School in France, taught in English and lasting several weeks, perfect for those looking to gain marketing skills online.

This program covers key subjects like data analysis and marketing strategies, helping students develop skills in data interpretation and market research, with hands-on components to apply their knowledge.

Graduates can pursue careers as Marketing Analysts, Data Scientists, or Business Development Managers, working with top companies like Google or Facebook, or even starting their own businesses, with the skills to drive marketing campaigns and analyze customer behavior.