Master in Future Management and Customer-Oriented Service Business

Laurea University of Applied Sciences, founded in 1991 and operating across multiple campuses in the Helsinki-Uusimaa region, is known for its Learning by Developing model that integrates academic study with real-life projects. Serving over 10,000 students, Laurea focuses on applied education in fields such as social services, health care, business management and hospitality. The institution emphasizes close cooperation with regional partners to ensure that learning is practice-oriented and aligned with labour market needs.

Degree programmes at Laurea combine classroom learning with project work, internships and collaborative RDI activities, giving students frequent opportunities to solve authentic challenges alongside employers and public-sector organisations. The university has received external recognition for quality and maintains strong links to local businesses and service providers, which helps graduates transition smoothly into professional roles.

International students find an inclusive atmosphere and extensive student support services, including career guidance and help building a professional network in Finland. Laurea's applied approach, regional partnerships and alumni base make it especially suitable for students who want to develop practical skills, gain work experience during studies and pursue careers in service-oriented sectors across the Nordic region.

The Master in Future Management and Customer-Oriented Service Business is a one-year master's program, taught in English, helping students anticipate future trends and manage customer-centric service businesses.

The curriculum includes modern marketing techniques, customer data analysis, and practical projects to develop strategic agility and customer profitability assessment skills.

Graduates can work as Service Business Developers, Marketing Managers, or Innovation Consultants, in industries like finance, retail, or technology, leading research and development projects that drive business growth and innovation.