Master in Global Cross-Media Cultures

The University of Amsterdam (UvA), founded in 1632 and located in the heart of Amsterdam, is one of the Netherlands’ most prestigious research universities. As a large, internationally oriented institution, UvA offers a wide range of programs across faculties such as humanities, social and behavioural sciences, economics and business, science, law, medicine and dentistry. Its metropolitan setting and historic campus combine with modern facilities to support a vibrant academic community.

UvA enrolls tens of thousands of students and provides hundreds of master’s and bachelor’s options, including many English-taught programs and research opportunities across more than 20 priority areas. The university’s strengths include interdisciplinary research institutes, strong international collaborations and a focus on societal impact. Students can access specialized research centres, internships in Amsterdam’s dynamic job market, and study abroad options via established exchange networks.

International applicants benefit from extensive support services, clear admissions guidance and housing assistance through university and partner residences. Studying in Amsterdam offers cultural diversity, excellent public transport and a creative, innovative urban environment. Graduates from UvA move into careers in academia, public service, business and the arts, drawing on the university’s rigorous training, research reputation and global connections.

The Master in Global Cross-Media Cultures at the University of Amsterdam is a 1-year program for students eager to explore the relationships between media forms. It provides a unique opportunity to understand the impact of global media culture on politics and daily life.

Students engage with a curriculum covering digital, mobile, and social media, and participate in research seminars and electives. This hands-on approach prepares graduates to tackle social and cultural challenges posed by rapid changes in media.

Graduates can find job opportunities as Media Analysts, Cultural Strategists, Social Media Managers, and Digital Content Producers. They can transition into industries like advertising, public relations, and academia, where their skills in critical analysis and media evaluation are valued.