Bachelor in Global Elite Program: International Business

Tunghai University's Global Elite Program offers a bachelor's degree in International Business, taught in English at the university's location in Central Taiwan. International business is a field of study that examines how companies operate, compete, and make decisions across national borders, combining core business subjects with attention to the economic, cultural, and regulatory differences between markets. Typical coursework includes principles of management, marketing, and accounting alongside subjects specific to the discipline, such as international trade theory, global supply chain management, cross-cultural management, and foreign exchange and international finance. Students often study how companies decide whether to export, license, franchise, or invest directly in foreign markets, and how those choices are shaped by trade policy, tariffs, and regional economic agreements. Coursework frequently covers the operational challenges of managing teams and business relationships across different cultural and legal contexts, including negotiation practices and communication styles that vary by region. Marketing strategy in this discipline often addresses how products and messaging need to be adapted for different markets, while operations coursework may focus on coordinating supply chains that span multiple countries. Because international business draws on economics, management, and cultural studies, students develop both analytical and interpersonal skills relevant to global commerce. Graduates typically pursue careers in international trade, global marketing, supply chain and logistics management, export and import operations, and multinational corporate management, as well as roles with organizations that facilitate cross-border business activity. Some continue into further study in international business, economics, or related fields. Delivered in English at a university in Central Taiwan, the program is designed for international students who want business training with a specific focus on operating across markets, complemented by exposure to Taiwan's own trade-oriented economy.