Information and Information Services Marketing – for teachers

At University of Coimbra, applications for the Sep 2027 intake are open until Feb 3, 2027.

The Information and Information Services Marketing program is for educators and librarians who want to enhance their marketing skills in information services. This non-degree course is 6 years long and taught in Portuguese at the University of Coimbra.

Students explore marketing concepts, methods, and techniques for strategic management of information services. The curriculum emphasizes practical skills like strategic vision, environment analysis, and resource management. Team-based projects foster creativity and critical thinking, preparing students to address real-world marketing issues.

Graduates can pursue roles like Information Services Manager, Marketing Coordinator, Library Director, or Educational Consultant. They will find opportunities in educational institutions, public libraries, and private organizations that require expertise in marketing information services.

The University of Coimbra, founded in 1290 and located in the historic city of Coimbra, is one of Europe’s oldest universities and a UNESCO cultural landmark. With about 25,580 students, including roughly 4,351 international students, the university blends centuries of academic tradition with a vibrant, international campus life. Its historic colleges, libraries and concert halls coexist with modern research centers across disciplines from law and humanities to engineering and biomedical sciences.

Coimbra offers a broad academic portfolio with strong research output, international exchange programs and multidisciplinary centers that foster innovation. The university is especially well known for its law, arts, social sciences and health faculties, and it participates actively in Erasmus and global partnerships that facilitate study abroad and collaborative research. Students benefit from structured academic advising, language support and numerous cultural activities tied to the city’s student traditions.

Student life is shaped by rich traditions, lively academic societies and a compact city layout that makes it easy to combine study and cultural exploration. International students enjoy access to modern facilities, research opportunities and a welcoming community with a strong focus on academic excellence and cultural exchange. For those seeking a historically rich European university experience with robust research networks and an active international student community, the University of Coimbra offers a compelling academic and cultural environment.