Instagram as a Marketing Tool

Helsinki Metropolia University of Applied Sciences, founded in 2008, is Finland’s largest university of applied sciences and serves about 17,000 students in the Helsinki metropolitan area. Known for its practical, multidisciplinary approach, Metropolia combines technical, creative and healthcare education with a strong emphasis on innovation. Its campuses are well connected to the city’s business and technology ecosystems, offering an environment that supports applied learning and professional development.

The university provides a wide selection of degree programs across Culture, Business, Health Care and Social Services, and Technology, with 272 distinct programs and numerous English-taught options. Metropolia’s research, development and innovation activities operate through five specialized innovation hubs that link students to industry partners and real-world projects. This structure allows learners to gain hands-on experience, develop problem-solving skills and work on solutions that address current societal challenges.

International students find a welcoming and inclusive community, with extensive support services for orientation, career guidance and integration into the Finnish job market. Modern facilities and strong collaboration with employers make Metropolia a practical choice for those seeking career-oriented higher education in Northern Europe. Its focus on applied research and industry ties helps graduates transition smoothly into professional roles.

The Instagram as a Marketing Tool course is a 1-year non-degree program taught in English at Helsinki Metropolia University of Applied Sciences in Finland. This online course helps students learn how to use Instagram for marketing and social media management.

Students will learn about Instagram's features, content creation, and engagement techniques. The course includes 19 lessons with quizzes to help students master Instagram marketing. They will also learn about user-generated content, advertising strategies, and how to create effective marketing campaigns.

Graduates can pursue careers as social media managers, digital marketing specialists, content creators, or online community managers. They can work in various industries, including marketing agencies, e-commerce companies, or non-profit organizations, and help businesses improve their online presence and engagement.