Integrated and Strategic Communication Campaigns

The University of Colorado Boulder, founded in 1876 and set against the Rocky Mountains, is a major research university serving more than 37,000 students with nearly 3,000 international learners. CU Boulder is recognized for academic excellence, expansive research programs and a sustainability-driven campus culture. Students benefit from an array of undergraduate, graduate and professional offerings that encourage innovation across science, engineering, business, arts and humanities.

Research, entrepreneurship and experiential learning are central to the CU Boulder experience, with extensive laboratory facilities, innovation labs and co-op or internship pathways that connect students to industry and civic partners. The university supports cross-disciplinary projects and provides robust advising, career services and student organizations that help translate academic interests into practical outcomes and start-up ventures.

Boulder's outdoor lifestyle and proximity to tech hubs create strong opportunities for networking, recreation and balanced living. International students are supported by dedicated offices for admissions, orientation and visa guidance, making the transition smoother. With a large program portfolio and a campus culture that values sustainability, creativity and collaboration, CU Boulder is well suited to students seeking high-impact research experiences and an active campus community.

Integrated and Strategic Communication Campaigns is a non-degree program that helps participants create effective communication campaigns. It is taught in English and lasts several weeks.

The curriculum covers best practices for communication campaigns, storytelling, and using various channels to reach audiences. Participants learn how to deliver the right message to the right audience at the right time and examine how paid, earned, shared, and owned media are used in campaigns.

After completing the program, participants can pursue careers like Communication Specialist, Marketing Coordinator, Public Relations Specialist, or Brand Manager. They can work in industries such as marketing, advertising, or public relations, and for employers like corporations, non-profits, or government agencies.