Bachelor in International Business

Cracow University of Economics also offers International Business as a three-year bachelor's programme taught in English in Kraków, aimed at students drawn to the economic, political, and social relations underpinning the global economy, foreign trade, international business management, and the European Union. Coursework spans business negotiations, entrepreneurship, international market analysis, international finance and accounting, and diplomacy. Through team projects carried out in a multicultural environment, students build practical skills in analysing and interpreting the social and economic phenomena behind contemporary economic processes and their international aspects. This project-based, negotiation-focused approach is meant to prepare graduates for the kind of cross-border, cross-cultural collaboration they will encounter in international firms. As a field, international business commonly leads graduates into roles such as export and import coordination, international marketing, logistics and supply chain management, financial analysis within multinational companies, and consulting focused on market entry and expansion. The programme's attention to the European Union and global economic relations, alongside core finance and management subjects, also opens paths toward diplomacy or work with international organisations. Completing the degree in three years in Kraków gives students a focused introduction to the interplay between economics, management, and international relations, whether they plan to enter international business directly after graduation or continue on to a master's degree in business, economics, or a related field. The multicultural team-project format is intended to build comfort operating across languages and business cultures from early in the degree.