Jönköping University

Bachelor in International Marketing

Jönköping, Sweden Taught in English Open to international students

Why students choose this program

  • Taught in English
  • Tuition 10% below the typical bachelor's
  • No application fee

About Bachelor in International Marketing

For Bachelor in International Marketing, tuition is 11,918 USD per year.

Aspiring professionals eager to decode the complexities of human behaviour and market dynamics will find a rigorous intellectual home here. This programme is crafted for students who want to move beyond basic concepts to master the strategic architecture of global brands. You will cultivate a dual fluency in core business disciplines and the creative, data-driven nuances of international marketing, ensuring you are equipped to navigate the shifting landscapes of cross-border commerce.

By integrating a strong foundation in economics, finance, and organizational leadership with specialized marketing modules, you develop a holistic view of how value is created and sustained. The curriculum emphasizes critical thinking, cultural intelligence, and the analytical capacity to transform market insights into actionable growth strategies. Whether you are analyzing consumer sentiment or mapping digital marketing funnels, the focus remains on building brands that resonate on a global scale.

A Global Perspective on Strategic Growth

The learning experience is deeply embedded in an international environment, reflecting the reality of modern business. You will engage with real-world cases, participate in collaborative projects, and work with diverse peers—approximately 40% of whom join from outside Sweden. This exposure, combined with the option to study abroad or undertake an international internship, ensures that you graduate with more than a degree; you gain a robust global network, a refined entrepreneurial mindset, and the practical confidence to excel in roles ranging from brand management to digital strategy.

About Jönköping University

Jönköping University (JU) is a modern, internationalized institution known for its entrepreneurial spirit and close ties to the professional world. With a student body of 16,000 and connections to over 320 partner universities worldwide, the campus provides a diverse environment where students from over 100 countries come together to learn, research, and shape the future of their respective fields. Located in a city recently recognized as Student City of the Year, the university offers an engaging experience that balances rigorous academic study with an active social life. Whether participating in international exchanges or contributing to local community development, students at JU are encouraged to develop both their professional skills and personal perspectives within a truly globalized academic setting.

This program's tuition is 10% below the typical bachelor's in Sweden.

Median tuition for that cohort is 13,058 USD, across 117 programs on Global Admissions.

Compare Sweden bachelor's programs

Bachelor in International Marketing: Frequently Asked Questions

What are the fees for Bachelor in International Marketing?
Tuition: USD 11,917.88 per year. Application fee: USD 0. Service fee: USD 0.
Is Bachelor in International Marketing available online?
This is an on-campus program at Jönköping University in Jönköping.

Similar Programs You Can Apply To

Browse similar partner programs below, or start your application to this program through Global Admissions.

Edit Program

Related Blog Posts

Show More Blog Posts →

Complete your profile to unlock

Direct application links unlock once your profile is at least 80% complete. You're currently at 0%. It only takes a minute.