Bachelor in International Marketing

For Bachelor in International Marketing, tuition is 115,000 SEK per year, and applications for the Aug 2027 intake are open until May 2, 2027.

Aspiring professionals eager to decode the complexities of human behaviour and market dynamics will find a rigorous intellectual home here. This programme is crafted for students who want to move beyond basic concepts to master the strategic architecture of global brands. You will cultivate a dual fluency in core business disciplines and the creative, data-driven nuances of international marketing, ensuring you are equipped to navigate the shifting landscapes of cross-border commerce.

By integrating a strong foundation in economics, finance, and organizational leadership with specialized marketing modules, you develop a holistic view of how value is created and sustained. The curriculum emphasizes critical thinking, cultural intelligence, and the analytical capacity to transform market insights into actionable growth strategies. Whether you are analyzing consumer sentiment or mapping digital marketing funnels, the focus remains on building brands that resonate on a global scale.

A Global Perspective on Strategic Growth

The learning experience is deeply embedded in an international environment, reflecting the reality of modern business. You will engage with real-world cases, participate in collaborative projects, and work with diverse peers—approximately 40% of whom join from outside Sweden. This exposure, combined with the option to study abroad or undertake an international internship, ensures that you graduate with more than a degree; you gain a robust global network, a refined entrepreneurial mindset, and the practical confidence to excel in roles ranging from brand management to digital strategy.