Bachelor in International Marketing

Tuition fees for Bachelor in International Marketing are 115,000 SEK per year. Applications for the Apr 2027 intake are open until Jan 15, 2027.

Graduates of this programme typically step into roles such as marketing assistants, brand coordinators, sales representatives, account managers, or digital marketing associates. By bridging the gap between analytical business strategy and creative customer engagement, this degree prepares you to drive growth in the fast-paced global marketplace.

The curriculum is designed for students who want to master the art of connecting businesses with people across diverse cultural contexts. You will move beyond basic marketing concepts to explore how branding, digital strategy, and consumer behaviour function as core drivers of international business growth. At Jönköping International Business School (JIBS), which holds the prestigious 'Triple Crown' accreditation (EQUIS, AACSB, AMBA), you will benefit from a highly international environment where approximately 40% of your peers arrive from outside Sweden.

A Global Perspective on Business Strategy

The programme is structured to evolve with your ambitions. Your first year establishes a comprehensive foundation in business and economics, including finance, accounting, and sustainability. As you progress, the focus shifts toward specialized marketing disciplines. You will engage with real-world cases and projects, ensuring that theory is always balanced with practical application. Whether through a semester at a partner university abroad or an internship in Sweden or overseas, you will gain the hands-on experience and global network necessary to launch a successful international career.