Master in Introduction To Customer Experience Management

At BI Norwegian Business School, tuition is 6,450 NOK per year.

Graduates equipped with these insights are positioned to lead strategic marketing initiatives, driving competitive advantage by orchestrating seamless interactions across physical, digital, and mobile channels. This course is tailored for professionals tasked with sustaining consistent brand equity throughout the entire customer lifecycle, from initial awareness to post-purchase engagement.

By bridging the gap between psychology, marketing, and human-computer interaction, the curriculum prepares participants to navigate the modern 'experiencescape.' You will gain the tools to:

• Analyze and optimize complex customer journeys.
• Design innovative touchpoints that resonate with target audiences.
• Apply academic rigor to practical challenges in customer satisfaction and engagement.

Led by research experts from the BI Norwegian Business School, this course offers a specialized deep dive into the mechanisms that transform simple transactions into memorable, value-driven experiences.