Introduction to Digital Advertising

The University of Colorado Boulder, founded in 1876 and set against the Rocky Mountains, is a major research university serving more than 37,000 students with nearly 3,000 international learners. CU Boulder is recognized for academic excellence, expansive research programs and a sustainability-driven campus culture. Students benefit from an array of undergraduate, graduate and professional offerings that encourage innovation across science, engineering, business, arts and humanities.

Research, entrepreneurship and experiential learning are central to the CU Boulder experience, with extensive laboratory facilities, innovation labs and co-op or internship pathways that connect students to industry and civic partners. The university supports cross-disciplinary projects and provides robust advising, career services and student organizations that help translate academic interests into practical outcomes and start-up ventures.

Boulder's outdoor lifestyle and proximity to tech hubs create strong opportunities for networking, recreation and balanced living. International students are supported by dedicated offices for admissions, orientation and visa guidance, making the transition smoother. With a large program portfolio and a campus culture that values sustainability, creativity and collaboration, CU Boulder is well suited to students seeking high-impact research experiences and an active campus community.

The Introduction to Digital Advertising program is a non-degree course for individuals who want to learn about digital advertising. It is offered by the University of Colorado Boulder and takes place online. The program helps learners understand the digital advertising landscape and how to identify opportunities.

This course covers various types of digital ads, including display, video, audio, sponsored, native, social media, and search ads. Learners also learn about consumer data, ad tech, and programmatic advertising concepts. The curriculum includes an actionable roadmap for leveraging state-of-the-art advertising technologies to accomplish business objectives.

After completing this program, learners can pursue careers as Digital Marketing Specialists, Advertising Managers, Social Media Managers, Media Buyers, or Marketing Analysts. They can work in various industries, including advertising, marketing, and media, for employers such as advertising agencies, media companies, or e-commerce businesses.