IT Services - Sales and Marketing

Helsinki Metropolia University of Applied Sciences, founded in 2008, is Finland’s largest university of applied sciences and serves about 17,000 students in the Helsinki metropolitan area. Known for its practical, multidisciplinary approach, Metropolia combines technical, creative and healthcare education with a strong emphasis on innovation. Its campuses are well connected to the city’s business and technology ecosystems, offering an environment that supports applied learning and professional development.

The university provides a wide selection of degree programs across Culture, Business, Health Care and Social Services, and Technology, with 272 distinct programs and numerous English-taught options. Metropolia’s research, development and innovation activities operate through five specialized innovation hubs that link students to industry partners and real-world projects. This structure allows learners to gain hands-on experience, develop problem-solving skills and work on solutions that address current societal challenges.

International students find a welcoming and inclusive community, with extensive support services for orientation, career guidance and integration into the Finnish job market. Modern facilities and strong collaboration with employers make Metropolia a practical choice for those seeking career-oriented higher education in Northern Europe. Its focus on applied research and industry ties helps graduates transition smoothly into professional roles.

The IT Services - Sales and Marketing program at Helsinki Metropolia University of Applied Sciences is a 1.5-year non-degree course for students who want to learn about customer-oriented sales and marketing. It helps students understand marketing terminology and the customer-oriented marketing process. The program is taught in English and can be completed online.

The curriculum covers marketing strategies, marketing environment analysis, and planning and executing effective marketing activities. Students will develop skills in marketing and sales, and learn to apply these concepts in real-life situations. The course also focuses on marketing terminology and the customer-oriented marketing process.

Graduates of this program can pursue careers as Sales Managers, Marketing Coordinators, Business Development Managers, Account Managers, or Marketing Specialists. They can work in various industries, including IT, finance, and healthcare, and help businesses navigate the complexities of customer-focused marketing.