Master in Joint Degree Program in High-end Brand Management (BBA + HEBM)

The tuition fee is 54,000 CNY per year. Applications for the Sep 2027 intake are open until Aug 1, 2027.

Programme Overview:

Concentrates on strategic brand management adapted to the particularities of the high-end and creative industries.

The MSc in High-end Brand Management (HEBM) Program is intended for potential top-level managers capable of assuming leading positions in international high-end companies. It is designed to grow a new generation of leading marketing and branding specialists, who are sensitive to the special requirements of the high-end industry and who acquired the strategic and analytical skills to successfully guide companies in the high-end cultural & creative industries, especially European/Western high-end brands with operations in China as well as Chinese high-end brands.

They are focusing on educating digital-savvy professionals, who are able to use in their daily job the most cutting-edge, innovative tools of digital marketing, social networking, and E-Commerce.

In addition, the program strives to develop future entrepreneurs in the high-end cultural and creative industries.

Degree:

• BBA (Asia Europe Business School)
• Master's in High-end Brand Management (emlyon Business School)

Location:

• Big parts of the program are taught in Shanghai and a year in emlyon Business School, France

Tuition Fee

• RMB 216,000 total for the 4-year Bachelor's study (Asia Europe Business School)
• EUR 17,500 for the 1-year Master's study (emlyon Business School)

Asia Europe Business School was founded by East China Normal University and Emlyon business school on June 24, 2015. The School was co-built by East China Normal University, Emlyon business school, Municipality of Minhang District Shanghai and Shanghai Zizhu Hi-Tech Zone (Group) Co., Ltd. The establishment of Asia Europe Business School is the crystallization of nine years in-depth strategic cooperation between East China Normal University and Emlyon business school, which marks another leap forward development of the cooperation between the two institutions, and an important step for East China Normal University in the process of internationalization.

With the mission to develop the Belt and Road entrepreneurs and cross-border talents, Asia Europe Business School is committed to cultivating the students to be cross-border commercial talents and entrepreneurs with profound humanistic connotations and social responsibility and to be envoys of the Belt and Road.

The school has solid multinational faculty and education resources, composed of senior professors selected by the emlyon business school, senior professors of East China Normal University and full-time professors of AEBS. The faculty has academic and research-oriented teachers with significant professional background and solid academic ability. There are also teachers who are enthusiastic about innovation and have high respect for cross-border exploration, as well as business development teachers with abundant practical business experience.

Asia Europe Business School applies the enterprise mentor system that each student is equipped with the academic mentor and the enterprise mentor. The academic mentors are full-time teachers in the School which mainly instruct and counsel students in academic development; enterprise mentors are executives of domestic and foreign well-known enterprises/units/institutions mainly to guide students on professional learning, business practice and occupation career planning.

Asia Europe Business School is located in Zizhu International Education Park, Minhang District of Shanghai where there are large numbers of Chinese-foreign cooperation (or international) projects and institutions stationed, including the surrounding Intel, Microsoft, HP and many other domestic and foreign high-tech enterprises; adjacent to the Shanghai Jiao Tong University and the East China Normal University, the Park is equipped with student apartments, canteen and other living facilities, which provide students with international learning and living environment.

About Shanghai

Shanghai, Hu for short, is a renowned international metropolis drawing more and more attention from all over the world. Situated on the estuary of Yangtze River, it serves as the most influential economic, financial, international trade, and cultural center in East China. Also, it is a popular travel destination for visitors to sense the pulsating development of the country.

In addition to its modernization, the city’s multicultural flair endows it with a unique glamour. Here, one finds the perfect blend of cultures, the modern and the traditional, and the western and the oriental. New skyscrapers and old Shikumen together draw the skyline of the city. Western customs and Chinese traditions intertwined and formed the city’s culture, making a visitor’s stay memorable.

Shanghai serves as an important air, rail, road and water transport hub in eastern China. The frequent flights, trains, and buses make one’s travel a breeze. The urban transportation is also quite satisfactory. Despite the traffic jam that does happen occasionally, the convenient taxis, buses, metro trains etc. can take you to any corner of the city.

Campus

Asia Europe Business School is located in Zizhu International Education Park, Minhang District of Shanghai where there are large numbers of Chinese-foreign cooperation (or international) projects and institutions stationed, including the surrounding Intel, Microsoft, HP and many other domestic and foreign high-tech enterprises; adjacent to the Shanghai Jiao Tong University and the East China Normal University, the Park is equipped with student apartments, canteen and other living facilities, which provide students with international learning and living environment.