Master in Ki Routine

Tuition comes to 727 EUR per year, while applications for the Sep 2027 intake close on Aug 31, 2027.

Graduates of the Master's programme in Digital Business Communications are prepared to navigate and lead the digital transformation of corporate communication and investor relations. By bridging the gap between human strategic expertise and machine-driven efficiency, this programme equips professionals to manage the complexities of AI-integrated business environments.

Developing AI Literacy in Professional Contexts

The programme distinguishes itself by focusing on the practical application of generative AI within corporate structures. Students move beyond theoretical concepts to master:

• Strategic Prompting and Governance: Learning how to structure information flows to ensure data integrity and compliance.
• Hybrid Workflows: Developing the ability to combine human editorial oversight with AI-powered analytical speed.
• Machine-Ready Communication: Understanding how to optimize corporate narratives for AI-based recommendation engines and LLM-driven search environments, treating algorithms as a vital, new stakeholder group.

Through close ties with industry leaders and expert talks, the curriculum emphasizes the importance of 'AI-readiness'—the capability to build semantic architectures and consistent data models that allow companies to remain authentic and authoritative in an era where machines increasingly influence market perception.