Master in Leading Sales and Customer Experience

Haaga-Helia University of Applied Sciences in Helsinki is a business-oriented institution that blends practical learning with entrepreneurial thinking. Established through a merger in 2007, it operates multiple campuses and serves over 11,000 students, offering a friendly urban setting and strong links to Finland's corporate sector. The university emphasizes internationality and prepares graduates to enter service and business fields with confidence.

Programs span business, hospitality, technology and sports, and are designed around applied projects that mirror real workplace challenges. Students collaborate with industry partners on live briefs, benefit from modern facilities and receive guidance on innovation and start-up development. Small-group learning and industry mentors help turn theory into professional skills that employers value.

International students find a supportive environment with dedicated orientation, career services and multicultural student communities representing many countries. Language support, practical internships and career fairs make it easier to navigate the Finnish and global job markets. For students seeking hands-on education, strong employer connections and a practical pathway into business and service careers, Haaga-Helia offers a focused and welcoming option.

The Master in Leading Sales and Customer Experience is a degree for students who want to improve customer experience through research and development. This 2-year Master's program is taught in English at Haaga-Helia University of Applied Sciences in Helsinki, Finland. Its main advantages include unique learning opportunities and strategic leadership skills.

The curriculum covers customer experience management, digitalization of sales, and strategic planning. Students will develop skills in sales analysis, purchasing analysis, and strategic leadership. They will also use world-class sales and purchasing analysis technologies in the Sales Lab and eComLab.

Graduates can pursue careers as Sales Managers, Customer Experience Leaders, Strategic Planners, Business Development Managers, or Digital Sales Managers. They will work in international and multi-channel environments, using their skills to impact business objectives and customer satisfaction.