Master in M1 Marketing, Vente (MV)

The M1 Marketing, Vente (MV) offers a comprehensive foundation in marketing strategy and operations, crucial for understanding the core of modern marketing. It is offered on two sites: Sceaux for 'Marketing de l’innovation' and Guyancourt for 'Management de la relation client, Digital et Qualité'.

This programme is designed for students with a background in marketing, management or economics with a major in management, preparing them for roles such as marketing managers and strategists. The curriculum emphasizes translating business strategy into marketing strategy, analyzing market data, and managing customer experiences. Students develop skills in conducting qualitative and quantitative research, organizing marketing activities, and communicating results effectively.