Master in M1 Marketing, Vente (MV)

The deadline to apply for the Jul 2027 intake is Apr 16, 2027.

The M1 Marketing, Vente (MV) program is designed to address the complex interplay between marketing strategy, consumer behavior, and innovative technologies. The program is structured around a common core and specialized modules, offered at the Sceaux and Guyancourt sites, focusing on 'Marketing de l’innovation' and 'Management de la relation client, Digital et Qualité'.

Students are equipped to analyze qualitative and quantitative data, translate corporate strategy into marketing initiatives, and drive quality and customer satisfaction processes. The curriculum includes a diverse range of modules, from 'Management des organisations' to 'Marketing international', ensuring a robust foundation in both strategic and operational marketing practices.

An essential component of the program is the mission d’alternance, which allows students to gain practical experience while applying their theoretical knowledge.