Master in M2 Marketing de l’Innovation (MI)

The M2 Marketing de l’Innovation (MI) at Université Paris-Saclay offers a specialization in marketing strategies for innovation and market transformation, with a curriculum that includes modules like 'Innovation dans les organisations' and 'Fondamentaux du marketing digital et IA'.

The programme emphasizes the application of digital marketing, innovation economics, and project management, preparing students to lead innovative projects across various sectors, including biotechnology, pharmacology, and telecommunications. The curriculum ensures that students are ready to address contemporary marketing challenges, such as digital marketing, product development, and intellectual property, through practical projects and professionalization activities.