Master in M2 Marketing et Santé

With the M2 Marketing et Santé at Université Paris-Saclay, you'll spend 3 days per week in enterprises learning the realities of marketing and management in the health sector, and 2 days at the university absorbing the academic theory. This alternance approach ensures continuous development.

The programme targets students from a scientific or medical background, helping them acquire expertise in the specificities of the pharmaceutical industry, marketing, communication, and project management. Modules like Stratégie et enjeux stratégiques sectoriels and Management de l'innovation will be combined with practical case studies and professional interventions to develop skills directly applicable to the health sector.

This programme’s interdisciplinary approach and involvement of industry professionals prepares students for roles like chef de produit de santé, adjoints aux managers, and directeurs ou responsables marketing. Students should be prepared to address the ethical challenges in health marketing, ensuring their work contributes to the public good.